Fremantle Crowned Australia’s Top Tourism Town for 2025

Fremantle, or Freo as everyone calls it, has officially been named Australia’s Top Tourism Town for 2025 – and it’s easy to see why.

This lively port city in Western Australia has long been a favourite for travellers chasing character, culture, and that unmistakable coastal energy. Now it’s got the gold to prove it.

The win was announced at the national tourism awards in Canberra, with Fremantle edging out last year’s winner, Devonport in Tasmania, and coastal favourite Kiama in New South Wales.

Other finalists included Warrnambool in Victoria, Bowen in Queensland, and Victor Harbour in South Australia – stiff competition that highlights just how big Fremantle’s win really is.

So what makes Freo so special? For starters, it’s got a strong maritime heritage, woven into every corner of the historic port.

Add in a thriving arts and music scene, a calendar packed with festivals, and world-class food and wine that rivals anywhere in the country.

Wandering around Fremantle feels like stepping into a story – every street, pub, and market stall has its own flavour, often with live music spilling out into the lanes.

Tourism figures back it up, too.

Each year, Fremantle welcomes around a million day-trippers and half a million overnight visitors. While most are domestic travellers, international visitors are just as captivated by Freo’s eclectic mix of history, culture, and coastal charm.

From strolling through the Fremantle Markets to enjoying a craft beer by the harbour, it’s the kind of place that blends local authenticity with world-class appeal.

Fremantle’s win isn’t just about a title – it’s about recognition of a city that knows how to balance heritage with modern energy. Whether it’s your first time visiting or your tenth, Freo always finds a way to surprise you.